In recent years, there has been a growing interest in guidebooks and e-books. They’re everywhere. Almost everyone has an e-book reader, tablet or smartphone that can read e-books.
You can take advantage of this trend to increase your sales. By creating your own PDF guides, you can easily attract more customers and become a leader in your industry.
Use the following 6 tips to effectively increase sales with downloadable PDF guides.
Create a quality guide to the topic
First, you need to create a PDF guide. This means that you write at least 10 pages of content on a topic relevant to your industry.
Keep in mind that this guide is not intended for your products or services. It should bring real benefits to readers. They have to learn something from your guide.
Choose a topic you know about. Take a sketch. Then start writing your guide. By downloading the e-book template, you can choose the size of the font and layout that will be easy to read on any device.
Once you’ve written the guide, add the images. Adding an image to one or two pages can divide your content and make it easier to read the manual. You can find images for free using public image files.
Once your manual is written, convert your document into a PDF. If your word processor doesn’t have this option, you can convert the file for free with some free online tools.
Then upload the manual to Dropbox, Google Drive or your web hosting account. Users should be able to easily download your guide. After downloading, copy the link to the manual. You use it for each of the following strategies.
Give a gift to your guide
When you have the guide ready, you’ll be able to use it in a variety of marketing strategies to increase sales. The first strategy is to give your guide. This strategy works best when you use guides that provide a lot of information.
If your guide is detailed and offers real value, this is an effective way to start a new business. Start handing out on your website or social media and use your PDF guide as a prize.
Give a guide to new subscribers
Another option is to give your guide to new subscribers. Get people to subscribe to your mailing list by sending a GUIDE in PDF format. Once registered, send them an email confirming the location of the download.
Add download link to your social media accounts
If you just want your guide to be read by as many people as possible, add a link to download to various articles about your guide on social media. You can even run a Facebook ad campaign to get your management interested.
Sell your guidebook through Amazon
As with the first strategy, if your guide provides a significant amount of information, you can sell it through Amazon. To do this, you don’t need to convert a text document into a PDF file. Amazon uses its own system.
Instead, you use a template downloaded from Amazon and download the finished work. This strategy allows you to earn additional income while simultaneously declaring yourself as a voice of authority.
Post a series of guides on similar topics
If you’ve successfully done your first PDF lesson, don’t stop. Continue to publish a series of guides on similar topics. Over time, you’ll learn what works best and what doesn’t. Set a timetable for your new guides. For example, you can try releasing a new manual every two to three months.
If you need help with these steps, you can always hire a copywriter who will translate your plan into a guide. If not, start brainstorming and start sketching out your first guide.